The annual $100 for 100 charity event served 120 people this year at Dick’s Sporting Goods at the Square One Mall on Dec. 11.
“Kids are in need and we couldn’t narrow it down,” said Mitzi Lawlor of the D’Alelio Management Company of Medford, which sponsors the event, in reference to the usual practice of giving 100 $100 Dick’s gift cards to youths in the area who are nominated by teachers, friends and relatives. “We chose kids most in need.”
Lawlor, along with her brothers Gary and Ralph D’Alelio, all Saugus natives, head D’Alelio Management, which owns several Dunkin’ Donuts in the area. D’Alelio Management is the local sponsor of the $100 for 100 program overseen by Joyal Capital Management. Similar events have been held with different sponsors on Dedham, Natick and Plymouth.
The D’Alelio family has been sponsoring the event for seven years in the tradition of the Helen D’Alelio Family Foundation, named for the siblings’ late mother.
Collections at the doughnut shops help fund the purchase of the gift cards for disadvantaged children.
Mitzi’s daughter Brianna Lawlor, 15, participated in the $100 for 100 event.
“It’s a great way to help kids in need,” Brianna said. “It’s an opportunity for them to get things.”
Although many of the youths and their parents receiving the gift cards purchased sports equipment, others used the gift cards to buy everyday necessities such as socks. Some individuals picked up gifts for family members.
Elena Tornberg of Saugus and her two sons, Jordi, 10, and Paolo, 7, had their sights set on soccer gear, among other things.
“It’s wonderful,” Tornberg said of the $100 for 100 program.
“People leave happy,” Mary Cova of D’Alelio Management said. “They’re appreciative.”
“It’s a great event,” added Matt Catacchio, a community marketing manager for Dick’s Sporting Goods. “It’s nice to see how excited people are.”